Shola E. Optimization (SEO)

Work With Me  +1 (470) 563 7377

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work, SEO works

Atlanta SEO Consultant Duluth | SEO Duluth

run ads

rank in search engines

For Your Business:

Website - Events - YouTube - Products & Services

I’m an SEO and Digital Marketer with over 7 decades of experience in creating and executing the overall strategy for digital marketing campaigns and managing the activities of (9) nine teams across the United States that are made up of Web designer and developer, UX designer, SEOs, SEM, PPC, Social Media, Copywriter, Email Marketing specialists.

I uncovered better ways of pointing my brand in the right marketing direction by doing it and helping other businesses do it with proven strategies…

  1. Web structure design
  2. Search engine optimization
  3. Content marketing
  4. Link acquisition
  5. PPC advertising
  6. Social media marketing
  7. Email marketing
  8. Learn more!


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African wedding planner near me

Bible Church, Dallas, Texas

Watch repair atlanta

African Centered Architecture

churches near me

Makeup Artist

Duluth Georgia SEO

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Customers and Collaborations

African saxophone player

Entertainment Promotions

Cleaning Services Atlanta

Selling products online for companies

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Shola Emmanuel Atlanta SEO consultant Duluth Georgia

Atlanta SEO Consultant Duluth | SEO Duluth

I'm a change maker

Shola Emmanuel not only understands the searcher but the competitive landscape as well. It is important to look beyond rankings and rather ensure a website is usable for everyone. No matter how niche or mainstream your market is, great content remains a significant focus.

Content is what the search engines use to fulfill user intent. One of the often-overlooked SEO opportunities is to do with images.  The best source of a link is a website that is both considered authoritative and relevant to your brand. 

Digital Marketing Service Types for Any Business Growth

Due to its ability to help businesses connect with clients and advertise their goods and services online, digital marketing has emerged as a crucial component of contemporary business.

It can be challenging to know where to begin when there are so many different forms of digital marketing to select from.

The various forms of digital marketing will be covered below, along with how they can expand your company or business no matter where you are.

SEO consultant near me

1. Search engine optimization

To rank better in search engine results pages, SEO entails optimizing your website and content. By doing this, you can connect with potential clients who are looking for goods and services linked to your company. Anywhere in the world, you can increase your internet presence and increase website traffic with efficient SEO.

By using a combination of these SEO services listed, you can improve the visibility and ranking of your website in search results and drive more traffic, leads, and sales.

  • Keyword research and optimization
  • On-page optimization
  • Technical SEO
  • Link building
  • Content creation
  • Local SEO
  • E-commerce SEO
  • Reporting and analysis

(PPC) Advertising

You can post advertisements on search engines and other websites using PPC advertising. It’s an economical way to attract new clients because you only pay when someone hits on your advertisement. Regardless of your location, PPC advertising allows you to target particular areas and demographics to make sure that your adverts are seen by the correct people.

By using a combination of these PPC advertising services, you can reach a wider audience, build brand awareness, and drive more traffic, leads, and sales.

  • Search engine advertising
  • Display advertising
  • Social media advertising
  • Video advertising
  • Remarketing advertising

3. Social Media Marketing

Platforms for social media provide a potent approach to reach customers and market your brand. You may broaden your audience and boost the amount of traffic to your website by producing interesting content and using paid advertising. No matter where a business is located, social media marketing is an adaptable and scalable option that works for all sizes of companies.

By using a combination of these social media marketing services, you can build and engage with your target audience, increase brand awareness, and drive more traffic, leads, and sales.

  • Profile creation and optimization
  • Content creation and curation
  • Social media advertising
  • Influencer marketing
  • Tracking and analytics reporting

4. Email Marketing

Sending targeted and customized emails to customers is an efficient approach to communicate with them directly. You may increase sales, cultivate relationships with your clients, and promote your goods and services via email marketing. Email marketing may help you interact with your consumers and expand your business regardless of where you are.

By using a combination of these email marketing services, you can reach your target audience, build relationships, and drive more traffic, leads, and sales.

  • Email list building
  • Email template creation
  • Email campaign management
  • Automated email marketing
  • A/B testing

5. Content Marketing

The process of developing and publishing useful and shareable content, including as blog entries, videos, and infographics, is known as content marketing. This increases traffic to your website, establishes your authority, and helps you draw in and engage customers. Content marketing is a flexible and successful method of promoting your brand since it works for companies of all sizes and in all places.

By using a combination of these content marketing services, you can educate and engage your target audience, build relationships, and drive more traffic, leads, and sales.

  • Content creation
  • Content curation
  • Content distribution
  • Topic research
  • Content optimization
  • Content analytics and reporting


For companies of all sizes and locations, digital marketing offers a wide range of opportunities. There is a digital marketing solution that will work for you whether you want to promote your brand, reach new customers, or boost your online presence. wherever you may be, you can expand your business and enhance your online presence by utilizing the proper digital marketing methods.

Atlanta SEO Consultant Duluth | SEO Duluth | Shola Emmanuel Optimization

How We Do IT For You

As your digital marketing manager, I and the Atlanta SEO Consultant Duluth team play a critical role in achieving campaign goals and exceeding project objectives by doing the following:

  • Developing the overall digital marketing strategy: The manager and conduct your market research, analyze competitors, and identify opportunities and challenges. Based on this research, we developed a comprehensive digital marketing strategy that included tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
  • We oversee the execution of campaigns: Take responsibility for ensuring that all digital marketing campaigns were executed on time and within budget. This involved managing resources, and tracking progress to make sure that your campaigns were running smoothly and effectively.
  • Analyzing and reporting on campaign performance: We use tools like Google Analytics, AdWords, and Hootsuite to track and analyze the performance of the campaigns. This included tracking metrics such as website traffic, conversions, and ROI, and using this data to make informed decisions about future campaigns.
  • Improving and adjusting campaigns as needed: Based on the data and analysis, we make changes and adjustments to the campaigns to improve their effectiveness. This might include optimizing landing pages, adjusting ad copy and targeting, and refining social media and content marketing strategies.


Through these functions, I and the Atlanta SEO Consultant Duluth team have contributed to the project success of our client businesses and companies. We have generated a significant increase in website traffic and conversions, and the majority of the project has surpassed its original goal.

Result Oriented Team

At Atlanta SEO Consultant Duluth, our team of experienced professionals is committed to helping businesses of all sizes achieve success with their digital marketing projects with a comprehensive suite of services, including search engine optimization (SEO) and pay-per-click (PPC) campaigns, website design and development, content writing, and social media management.


Our digital marketing team is comprised of experienced developers, SEOs, UX designers, copywriters, and digital marketers from around the United States, providing comprehensive SEO and digital marketing solutions for eCommerce stores and websites of any size.

Our comprehensive approach includes and is not limited to SEO services, keyword research, and optimization, as well as content creation and link building. We also use various digital marketing tools, such as Google Ads and Facebook Ads, to help maximize visibility and engagement with potential customers.


Our organic search consulting services include content optimization and SEO strategies for long-term organic traffic growth. We specialize in optimizing content to ensure it is high-quality and relevant to customers’ needs. Additionally, we help clients create effective marketing plans that will result in an increased online presence and improved rankings on SERPs.


For more specialized projects, we provide experienced SEO managers like Shola Emmanuel who can help design, implement, and monitor an SEO campaign. Our team of experienced professionals will work with your company to identify areas of improvement and create a customized strategy tailored to your unique business needs.


With Atlanta SEO Consultant Duluth, you can rest assured that your digital marketing projects will be handled professionally and effectively. We have extensive experience working with businesses of all sizes, providing SEO solutions that bring results. Contact us today to learn more about how we can help you take your business to the next level!

Related terms: seo company, 18 e commerce, stores and nine digital, search results

Here are some types of SEO services that can help drive search engine optimization goals:

  1. Keyword research and optimization: This involves identifying the keywords and phrases that potential customers are using to search for products and services related to your business, and optimizing your website and content to rank higher for those keywords.

  2. On-page optimization: This involves optimizing the structure and content of your website, including titles, meta descriptions, header tags, and image alt tags, to make it easier for search engines to understand the topic of each page and rank it higher in search results.

  3. Technical SEO: This involves optimizing the technical elements of your website, such as website speed, mobile responsiveness, and crawlability, to improve its visibility and ranking in search results.

  4. Link building: This involves acquiring high-quality links from other websites, which act as endorsements for your website and can improve its ranking in search results.

  5. Content creation: This involves creating high-quality, original, and relevant content that provides value to your audience and helps your website rank higher in search results.

  6. Local SEO: This involves optimizing your website and online presence to rank higher in search results for local keywords and reach customers in specific geographic locations.

  7. E-commerce SEO: This involves optimizing your e-commerce website, including product descriptions, categories, and landing pages, to rank higher in search results and drive more sales.

  8. Reporting and analysis: This involves tracking and analyzing the performance of your SEO efforts, including website traffic, search engine rankings, and conversion rates, to identify areas for improvement and measure the success of your SEO campaigns.

By using a combination of these SEO services, you can improve the visibility and ranking of your website in search results and drive more traffic, leads, and sales.

Here are some types of content marketing services that can help drive digital marketing goals:

  1. Content creation: This involves creating high-quality, relevant, and engaging content, such as blog posts, articles, eBooks, infographics, and videos, to educate and inform your target audience.

  2. Content curation: This involves finding and sharing relevant and valuable content created by others, such as industry experts, influencers, and thought leaders, to provide additional value to your audience.

  3. Content distribution: This involves promoting and sharing your content across multiple channels, such as your website, social media, email, and online communities, to reach a wider audience and drive traffic, leads, and sales.

  4. Keyword research: This involves identifying keywords and phrases that your target audience is searching for and incorporating them into your content to improve search engine optimization (SEO) and reach a wider audience.

  5. Content optimization: This involves optimizing your content, including titles, meta descriptions, and images, to improve SEO, increase visibility, and drive engagement.

  6. Content analytics and reporting: This involves tracking and analyzing the performance of your content, including views, engagement, and conversions, to identify areas for improvement and measure the success of your content marketing efforts.

By using a combination of these content marketing services, you can educate and engage your target audience, build relationships, and drive more traffic, leads, and sales.


Here are some types of email marketing services that can help drive digital marketing goals:

  1. Email list building: This involves collecting email addresses from interested individuals and adding them to your email list.

  2. Email template creation: This involves creating and designing email templates that are visually appealing and effective in communicating your message.

  3. Email campaign management: This involves planning, executing, and tracking email marketing campaigns to promote your products or services, build relationships with your audience, and drive conversions.

  4. Automated email marketing: This involves setting up automated email campaigns that are triggered by specific actions, such as sign-ups or purchases, to provide relevant and personalized messages to your audience.

  5. A/B testing: This involves testing different variations of your email campaigns, such as subject lines, call-to-actions, and email content, to determine the most effective approach for your audience.

  6. Analytics and reporting: This involves tracking and analyzing the performance of your email campaigns, including open rates, click-through rates, and conversions, to identify areas for improvement and measure the success of your email marketing efforts.

By using a combination of these email marketing services, you can reach your target audience, build relationships, and drive more traffic, leads, and sales.


Here are some types of social media marketing services that can help drive digital marketing goals:

  1. Profile creation and optimization: This involves creating and optimizing your social media profiles on platforms like Facebook, Twitter, Instagram, and LinkedIn to establish your brand presence and reach your target audience.

  2. Content creation and curation: This involves creating and sharing high-quality, relevant, and engaging content on social media to build relationships with your audience, increase brand awareness, and drive engagement.

  3. Social media advertising: This involves placing advertisements on social media platforms and only paying when someone clicks on your ad. This type of advertising can be highly targeted and effective for reaching customers based on their interests, behaviors, and demographics.

  4. Influencer marketing: This involves partnering with influential individuals or brands on social media to promote your products or services to their audience.

  5. Community management: This involves managing and responding to customer inquiries and interactions on social media to build relationships and provide excellent customer service.

  6. Analytics and reporting: This involves tracking and analyzing the performance of your social media efforts, including engagement, reach, and conversions, to identify areas for improvement and measure the success of your social media campaigns.

By using a combination of these social media marketing services, you can build and engage with your target audience, increase brand awareness, and drive more traffic, leads, and sales.


Here are some types of PPC (Pay-Per-Click) advertising services that can help drive digital marketing goals:

  1. Search engine advertising: This involves placing advertisements on search engines, such as Google and Bing, and only paying when someone clicks on your ad. This type of advertising can be highly targeted and effective for reaching customers who are searching for products and services related to your business.

  2. Display advertising: This involves placing banner ads on websites and other digital platforms, such as YouTube and Google Display Network, and only paying when someone clicks on your ad. This type of advertising can help you reach a wider audience and build brand awareness.

  3. Social media advertising: This involves placing advertisements on social media platforms, such as Facebook, Twitter, and LinkedIn, and only paying when someone clicks on your ad. This type of advertising can be highly targeted and effective for reaching customers based on their interests, behaviors, and demographics.

  4. Video advertising: This involves placing video advertisements on websites and platforms, such as YouTube and Vimeo, and only paying when someone clicks on your ad. This type of advertising can be highly engaging and effective for building brand awareness and promoting products and services.

  5. Remarketing advertising: This involves targeting customers who have previously interacted with your website or online presence, such as by visiting your website or adding items to their cart, and only paying when they click on your ad. This type of advertising can be highly effective for re-engaging customers and driving conversions.


Hello everyone,

An SEO manager for eighteen (18) e-commerce watch stores and nine digital marketing teams across the United States that are made up of developers, SEOs, UX designers, and copywriters. It’s About Time Inc watches and jewelry stores USA, fashion enthusiasts, and destination for luxury watch repair-watch, battery replacements and High-end watch sales. Trusted since 1979.

You’re prepared to land that entry SEO work, or SEO job as an SEO specialist, or already a marketing pro. You make it happen, whether it’s through keyword research, keyword positioning, conversion rates, organic traffic, ROI, leads, or customer lifetime value. But there is one significant duty that needs to be accomplished: learn SEO.

You must learn SEO strategy in addition to tools, going beyond title tags, meta descriptions, SEO titles, focus keywords, internal links, link building, and search engine queries. I provided in-depth information about SEO, its implementation, benefits, and drawbacks in this open letter based on my years of expertise managing SEO in a variety of businesses.

What is SEO? Atlanta SEO Consultant Duluth Answered

What is SEO? Atlanta SEO Consultant Duluth

Search Engine Optimization, or SEO, is one of the most valuable tools that any competitive company can count on.  What types exist? What are the benefits it brings to a business or brand? I say without a doubt that positioning in search engines has become my yes or yes. Getting a place on the top Search Engine Result Page, or SERP, is the goal that every business hopes to achieve. With SEO, you will be able to conquer that long-awaited objective. This has been proven through my seven years of experience.


Using organic techniques makes you competitive because your products and services will be visible to the customers you want to reach. SEO refers to actions and strategies that attempt to attain a good search engine result position, such as on Google. That is, in the search results, you will be seen more.


Keyword usage, according to the audience and niche, is one of the most applied actions. Likewise, it is relevant to publish valuable content and place meta description tags oriented to the advantages and needs. Do not forget to have a short, friendly URL utilizing keywords that define your business. But this is only a part; SEO represents a whole universe of possibilities!

Let's talk about the types of SEO

If we talk about the types of SEO, we can say that it exists on-page, off-page, and local. Each one has its own functions, nature, objectives, and particularities. The first refers to the actions that are taken within the web. In this way, some of them are researching keywords and creating a structure with tags H1, H2, H3, and H4. Also, it’s essential to have a good loading speed and optimize the web address.


Do not forget the domain. An interesting fact is that you can investigate a domain name’s availability via the search console. Technical SEO is also essential for your page to function properly. It allows a correct marking of structured data read by crawlers.


From the above, it follows that your website needs to achieve a snippet or a better CTR. Optimizing the internal structure allows it to be efficient, indexable, and fast. If you want to get a rich snippet, you can use a rich results test in Google Central. What elements should you optimize with technical SEO? The XML sitemap file, or document where the information of your site is described, which includes its pages, videos, etc., should be optimized. This makes indexing easier, and you will be more likely to get a good ranking.


Additionally, you can configure robots.txt files to prevent bots from accessing script files or other data. This is a great help when you have problems appearing in search engines, directories, or the root of your site. Also, consider loading speed, mobile, responsiveness, and the use of AMPs.For its part, off-page SEO includes strategies such as link building or getting links. Likewise, the term refers to video marketing, guest blogging, using infographics, and networking.


It is important to expand a bit on backlinks given how the rules have changed. Gone are the years of super anchor text. Now, you need quality links, coming from sites and domains, naturally integrated into the text. In this regard, Link Bait is one of the most efficient because they generate blacklinks almost organically. A good idea is to create interactive content. Other techniques are guest posts or posting as a guest on a blog to mention your brand.


With a physical store, local SEO is essential. If you have doubts, here are some facts: 97% of people search for stores or premises on their mobile devices. Consequently, businesses such as restaurants, medical services, and freelancers will benefit greatly from this type of positioning technique. When someone performs a local search, the Google algorithm prioritizes results by region. It calculates results by where the user is or what they type in the search bar in Google. Consequently, you will be able to appear on the page of search results that include a location.


Your potential clients do not need to enter the web to see important details. Photo, address, description, map, and ranking are some features available. To do this, local keywords and Google My Business are used to register to appear in the local park. Also, with more details or reviews, you will have a better positioning.

What benefits does SEO have for your business?

What benefits does SEO have for your business?

The big question is what benefits do you get by applying organic techniques for search engine optimization? Well, I will tell you some of the most important:


  • It is useless to have a good service if nobody knows about it. This is where SEO comes into action; it helps you get good visibility with the right audience or buyer persona. This is the first step to gaining qualified leads.


  • The above leads to more traffic, but from people who are interested in you. They are those that are likely to become customers. This is called qualified traffic. You will have many sales opportunities, and they will have 24/7 access to your products and services.


  • Imagine that your site and URL are the first to appear in Google search results. This will give you some excellent authority in your niche. What company doesn’t want to get that?


  • SEO allows you to position the brand through experience, authority, and trust. Consistently relating the different sections of your site and having an SSL certificate are some of the ways proposed within EAT. A navigation page is fast and safe.


  • You gain authority by applying link building through text links or anchor text.
  • Having content optimized with professional SEO techniques will earn you points over other businesses in your niche. Win them on ground zero with properly structured data markup.


  • You validate the structured data from the Google search console on


  • This provides a great benefit since its results are long-lasting. With SEM strategies or campaigns, your positioning ends when they end. Instead, with SEO, you continue to reap the benefits with navigational, informational, transactional, or local searches.

Black Hat vs. White Hat

A qualified SEO expert employs White Hat techniques, these comply with the stipulations of Google and other search engines. It is fundamentally based on creating valuable content, optimizing the website and using Social Media. As a result, a good UX or user experience is provided. On the contrary, Black Hat techniques use strategies that are penalized by Google. Using them could affect the authority and reputation of your page. One of them is to repeat the keywords a large number of times, this is known as Keywords Stuffing.


Another action not recommended is when titles are placed that are not related to the content or Cloaking. The list goes on, with the Spinning or copies of articles and the creation of Spam. The difference between the two is quite clear, the Black Hat is a shortcut. But, although you can have a fast positioning, it will harm you in the medium and long term. For its part, the White Hat offers slower, but lasting results, and allows you to develop a good reputation. Which of them do you prefer? It’s up to you.

Tips for SEO Specialists

SEO Is A Digital Marketing Tool

Having a best SEO practice means using ethical techniques, accepted by Google and that help your business grow. I wish to provide you some suggestions whether you are new to SEO or an established member of it. For your own safety and benefit, you will require assistance at various points. To find useful digital marketing tools that will be adequate for you in the long run, click here.


  • In these times of high competitiveness, you must add a plus to the new content. It must be fluid, with a structure that invites reading. Think optimized images with alt text, short paragraphs, white space, and catchy titles.


  • Always add internal links that reinforce the theme, this guarantees a greater permanence on the client’s website.


  • Use URLs separated by hyphens, this favors positioning, likewise, users will read it more easily.


  • Recommend your clientele to publish articles according to their niche, to do content marketing and apply SEO. Corporate blog posts are the way to get more leads.


  • Advise them to update their website frequently, preferably every day. Because they will be more likely to be crawled by search engines and have your link title appear in Google.


  • Emphasize user experience, this is one of the important criteria search engines consider. Usability, accessibility and design are key, bearing in mind that the buyer person is the center of any strategy.


  • Audit the loading speed using programs such as Google Page speed Insights, Website Pulse, among others. Also, apply a friendly web test, both from the perspective of the user and the crawlers.


  • Work to get a featured snippet, this is a great goal. Because it is not only a prominent position, but it has many elements to earn more clicks. They can contain text, text with photo or video, lists or tables, plus a complete and relevant description for the user.


  • It is essential that you carry out deep research of keywords oriented to purchase and search. Because your customers not only want to appear in position one, but also make sales. SEMrush, Ahrefs, MOZ are excellent alternatives to get relevant keywords.


  • Work on both SEO and ASO techniques for your client’s applications. With ASO consider the nature of the business, create engaging descriptions, link to external promotions, stimulate reviews and opinions. For SEO, use strategies such as landing pages or check the links of the competition.


  • Consider the tags or meta tags. These are title, meta description, hierarchy, canonical, ALT or alternative text, robots meta tag and Open Graph.


  • Analyze meta tags using SEO extensions for search engines like Google Chrome. And if you are not an expert? I tell you that you have useful resources to verify the SEO of your page. You can use the Google search center when you need to optimize it.


When you have some doubts, you have a solution at hand. This is to go to the help of Google search center. There, look at the frequently asked questions section, you will find answers to questions such as why is a site not indexed? Structured data is essential, look for markup helper in Google Assistant.

Old SEO vs New SEO mindset, by Emilia Korczynska, is an intriguing one

Old SEO:

Go after KWs with the highest search volume.

New SEO:

Go after KWs with the highest search intent.



Publish a few super-long “skyscraper” posts to try to outrank your competitors for big, fat head terms.


Even 300 words are enough if you’ve answered the search intent really well. And content velocity really matters.



Programmatic SEO is black hat, low quality, and doesn’t serve the users.


Programmatic SEO can improve user experience and content quality by bringing consistency to posts following an expected structure – e.g., listicles, comparison posts, and reviews.



Avoid zero search keywords at all costs.


Zero search keywords are great if they have great intent. High content velocity for niche, high-intent KWs can help you gain topical authority faster.



Google Keyword Planner is gospel.


All KW tools are inaccurate and should not determine whether you publish a post on a particular topic or not. Since 15% of all searches, every month are new anyway, and 45% of search terms are hidden in Search Console, following keyword research tools blindly over understanding the target audience is a slippery slope.



Prune content and avoid cannibalization at all costs.


Having more than 1 position in SERPs for the same search term with different content = more real estate you take up in Google. Aggressive pruning just to avoid cannibalization can do more harm than good unless you invest tons of time into analyzing what each post also ranks for, which just doesn’t make any sense.



Domain authority.


Topical authority.



SEO is everything.


SEO is a digital marketing tool.



Build backlinks.


Build internal links. Pay attention to content hierarchy.



Build links from high Domain Rating sites.


Attract links from high Domain Relevance sites.


In 2022, we finally write like humans. For humans. ❤️

What would you add? 🙂


Doing SEO is not a matter of a single day, it requires a diagnosis, application, monitoring, and updating. Looking for a professional is the right way, only this one can make your business take off on the web. An easy navigation page, which offers a good experience, is one of the goals when applying these techniques.

An expert will work based on proper planning, using White Hat. Another fundamental aspect is that it will always be kept up to date with changes in search engine algorithms. SEO can mean trust, credibility, and web optimization, which translates into profitability and sustained growth. A Google search can be the first step toward a healthy lead list.

If you are a website owner, you can get the clients you want and more sales. What do you need? Reputation, visibility, achieving a zero position, all this translates into the success of your business. From a website dedicated to daily baseball news to e-commerce, every niche can benefit from applying it.

Having an SEO expert at your disposal is just as valuable as finding that baseball card missing in other words, a treasure for those who need to boost their business.

Atlanta SEO Consultant Duluth, concluded, Let’s do SEO with purpose and ethics, always thinking about the client and their needs. Keep in mind, SEO is a digital marketing tool.


Shola Emmanuel.

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