OPEN LETTER TO ALL SEO REQUIRERS AND BUSINESS OWNERS

Hello everyone,

An SEO manager for eighteen (18) e-commerce watch stores and nine digital marketing teams across the United States that are made up of developers, SEOs, UX designers, and copywriters. It’s About Time Inc watches and jewelry stores USA, fashion enthusiasts, and destination for luxury watch repair-watch, battery replacements and High-end watch sales. Trusted since 1979.

You’re prepared to land that entry SEO work, or SEO job as an SEO specialist, or already a marketing pro. You make it happen, whether it’s through keyword research, keyword positioning, conversion rates, organic traffic, ROI, leads, or customer lifetime value. But there is one significant duty that needs to be accomplished: learn SEO.

You must learn SEO strategy in addition to tools, going beyond title tags, meta descriptions, SEO titles, focus keywords, internal links, link building, and search engine queries. I provided in-depth information about SEO, its implementation, benefits, and drawbacks in this open letter based on my years of expertise managing SEO in a variety of businesses.

What is SEO marketing services?

open doors for business growth with seobyshola.com

Search Engine Optimization, or SEO, is one of the most valuable tools that any competitive company can count on.  What types exist? What are the benefits it brings to a business or brand? I say without a doubt that positioning in search engines has become my yes or yes. Getting a place on the top Search Engine Result Page, or SERP is the goal that every business hopes to achieve. With SEO, you will be able to conquer that long-awaited objective. This has been proven through my seven years of experience.

Using organic techniques makes you competitive because your products and services will be visible to the customers you want to reach. SEO refers to actions and strategies that attempt to attain a good search engine result position, such as on Google. That is, in the search results, you will see more.

Keyword usage, according to the audience and niche, is one of the most applied actions. Likewise, it is relevant to publish valuable content and place meta description tags oriented to the advantages and needs. Do not forget to have a short, friendly URL utilizing keywords that define your business. But this is only a part; SEO represents a whole universe of possibilities!

 

Some key aspects of SEO marketing include:

1. Keyword Research: This involves identifying the specific keywords and phrases that people use to search for information related to your website’s content or products.

2. On-Page Optimization: This includes optimizing elements on a webpage such as meta tags (title, description), headings, content, and images to make them more search engine friendly.

3. Off-Page Optimization: This involves activities that take place outside of your website, like backlink building, social media marketing, and influencer outreach, all of which can positively impact your site’s SEO.

4. Content Creation: Creating high-quality, relevant, and valuable content is a crucial aspect of SEO. This can include blog posts, articles, videos, infographics, and more.

5. Technical SEO: This focuses on the technical aspects of a website, such as site speed, mobile-friendliness, and ensuring that search engine crawlers can easily navigate and index your site.

6. Local SEO: If your business serves a specific geographic area, local SEO strategies can help improve your visibility in local search results.

7. Analytics and Reporting: It’s important to track and measure the performance of your SEO efforts using tools like Google Analytics. This helps in understanding what works and what needs improvement.

Let's talk about backend SEO marketing

If we talk about the types of SEO, we can say that it exists on-page, off-page, and local. Each one has its own functions, nature, objectives, and particularities. The first refers to the actions that are taken within the web. In this way, some of them are researching keywords and creating a structure with tags H1, H2, H3, and H4. Also, it’s essential to have a good loading speed and optimize the web address.

 

Do not forget the domain. An interesting fact is that you can investigate a domain name’s availability via the search console. Technical SEO is also essential for your page to function properly. It allows a correct marking of structured data read by crawlers.

 

From the above, it follows that your website needs to achieve a snippet or a better CTR. Optimizing the internal structure allows it to be efficient, indexable, and fast. If you want to get a rich snippet, you can use a rich results test in Google Central. What elements should you optimize with technical SEO? The XML sitemap file, or document where the information of your site is described, which includes its pages, videos, etc., should be optimized. This makes indexing easier, and you will be more likely to get a good ranking.

 

Additionally, you can configure robots.txt files to prevent bots from accessing script files or other data. This is a great help when you have problems appearing in search engines, directories, or the root of your site. Also, consider loading speed, mobile, responsiveness, and the use of AMPs.For its part, off-page SEO includes strategies such as link building or getting links. Likewise, the term refers to video marketing, guest blogging, using infographics, and networking.

 

It is important to expand a bit on backlinks given how the rules have changed. Gone are the years of super anchor text. Now, you need quality links, coming from sites and domains, naturally integrated into the text. In this regard, Link Bait is one of the most efficient because they generate blacklinks almost organically. A good idea is to create interactive content. Other techniques are guest posts or posting as a guest on a blog to mention your brand.

 

With a physical store, local SEO is essential. If you have doubts, here are some facts: 97% of people search for stores or premises on their mobile devices. Consequently, businesses such as restaurants, medical services, and freelancers will benefit greatly from this type of positioning technique. When someone performs a local search, the Google algorithm prioritizes results by region. It calculates results by where the user is or what they type in the search bar in Google. Consequently, you will be able to appear on the page of search results that include a location.

 

Your potential clients do not need to enter the web to see important details. Photo, address, description, map, and ranking are some features available. To do this, local keywords and Google My Business are used to register to appear in the local park. Also, with more details or reviews, you will have a better positioning.

What benefits does SEO have for your business?

happy customers from our seo seobyshola.com

The big question is what benefits do you get by applying organic techniques for search engine optimization? Well, I will tell you some of the most important:

 

  • It is useless to have a good service if nobody knows about it. This is where SEO comes into action; it helps you get good visibility with the right audience or buyer persona. This is the first step to gaining qualified leads.

 

  • The above leads to more traffic, but from people who are interested in you. They are those that are likely to become customers. This is called qualified traffic. You will have many sales opportunities, and they will have 24/7 access to your products and services.

 

  • Imagine that your site and URL are the first to appear in Google search results. This will give you some excellent authority in your niche. What company doesn’t want to get that?

 

  • SEO allows you to position the brand through experience, authority, and trust. Consistently relating the different sections of your site and having an SSL certificate are some of the ways proposed within EAT. A navigation page is fast and safe.

 

  • You gain authority by applying link building through text links or anchor text.
  • Having content optimized with professional SEO techniques will earn you points over other businesses in your niche. Win them on ground zero with properly structured data markup.

 

  • You validate the structured data from the Google search console on Schema.org.

 

  • This provides a great benefit since its results are long-lasting. With SEM strategies or campaigns, your positioning ends when they end. Instead, with SEO, you continue to reap the benefits with navigational, informational, transactional, or local searches.

Black Hat vs. White Hat

A qualified SEO expert employs White Hat techniques, these comply with the stipulations of Google and other search engines. It is fundamentally based on creating valuable content, optimizing the website and using Social Media. As a result, a good UX or user experience is provided. On the contrary, Black Hat techniques use strategies that are penalized by Google. Using them could affect the authority and reputation of your page. One of them is to repeat the keywords a large number of times, this is known as Keywords Stuffing.

 

Another action not recommended is when titles are placed that are not related to the content or Cloaking. The list goes on, with the Spinning or copies of articles and the creation of Spam. The difference between the two is quite clear, the Black Hat is a shortcut. But, although you can have a fast positioning, it will harm you in the medium and long term. For its part, the White Hat offers slower, but lasting results, and allows you to develop a good reputation. Which of them do you prefer? It’s up to you.

Tips for SEO Specialists

entrepreneur

Having a best SEO practice means using ethical techniques, accepted by Google and that help your business grow. I wish to provide you some suggestions whether you are new to SEO or an established member of it. For your own safety and benefit, you will require assistance at various points. To find useful digital marketing tools that will be adequate for you in the long run, click here.

 

  • In these times of high competitiveness, you must add a plus to the new content. It must be fluid, with a structure that invites reading. Think optimized images with alt text, short paragraphs, white space, and catchy titles.

 

  • Always add internal links that reinforce the theme, this guarantees a greater permanence on the client’s website.

 

  • Use URLs separated by hyphens, this favors positioning, likewise, users will read it more easily.

 

  • Recommend your clientele to publish articles according to their niche, to do content marketing and apply SEO. Corporate blog posts are the way to get more leads.

 

  • Advise them to update their website frequently, preferably every day. Because they will be more likely to be crawled by search engines and have your link title appear in Google.

 

  • Emphasize user experience, this is one of the important criteria search engines consider. Usability, accessibility and design are key, bearing in mind that the buyer person is the center of any strategy.

 

  • Audit the loading speed using programs such as Google Page speed Insights, Website Pulse, among others. Also, apply a friendly web test, both from the perspective of the user and the crawlers.

 

  • Work to get a featured snippet, this is a great goal. Because it is not only a prominent position, but it has many elements to earn more clicks. They can contain text, text with photo or video, lists or tables, plus a complete and relevant description for the user.

 

  • It is essential that you carry out deep research of keywords oriented to purchase and search. Because your customers not only want to appear in position one, but also make sales. SEMrush, Ahrefs, MOZ are excellent alternatives to get relevant keywords.

 

  • Work on both SEO and ASO techniques for your client’s applications. With ASO consider the nature of the business, create engaging descriptions, link to external promotions, stimulate reviews and opinions. For SEO, use strategies such as landing pages or check the links of the competition.

 

  • Consider the tags or meta tags. These are title, meta description, hierarchy, canonical, ALT or alternative text, robots meta tag and Open Graph.

 

  • Analyze meta tags using SEO extensions for search engines like Google Chrome. And if you are not an expert? I tell you that you have useful resources to verify the SEO of your page. You can use the Google search center when you need to optimize it.

 

When you have some doubts, you have a solution at hand. This is to go to the help of Google search center. There, look at the frequently asked questions section, you will find answers to questions such as why is a site not indexed? Structured data is essential, look for markup helper in Google Assistant.

Old SEO vs New SEO mindset, by Emilia Korczynska, is an intriguing one

Old SEO:

Go after KWs with the highest search volume.

New SEO:

Go after KWs with the highest search intent.

 

Old:

Publish a few super-long “skyscraper” posts to try to outrank your competitors for big, fat head terms.

New:

Even 300 words are enough if you’ve answered the search intent really well. And content velocity really matters.

 

Old:

Programmatic SEO is black hat, low quality, and doesn’t serve the users.

New:

Programmatic SEO can improve user experience and content quality by bringing consistency to posts following an expected structure – e.g., listicles, comparison posts, and reviews.

 

Old:

Avoid zero search keywords at all costs.

New:

Zero search keywords are great if they have great intent. High content velocity for niche, high-intent KWs can help you gain topical authority faster.

 

Old:

Google Keyword Planner is gospel.

New:

All KW tools are inaccurate and should not determine whether you publish a post on a particular topic or not. Since 15% of all searches, every month are new anyway, and 45% of search terms are hidden in Search Console, following keyword research tools blindly over understanding the target audience is a slippery slope.

 

Old:

Prune content and avoid cannibalization at all costs.

New:

Having more than 1 position in SERPs for the same search term with different content = more real estate you take up in Google. Aggressive pruning just to avoid cannibalization can do more harm than good unless you invest tons of time into analyzing what each post also ranks for, which just doesn’t make any sense.

 

Old:

Domain authority.

New:

Topical authority.

 

Old:

SEO is everything.

New:

SEO is a digital marketing tool.

 

Old:

Build backlinks.

New:

Build internal links. Pay attention to content hierarchy.

 

Old:

Build links from high Domain Rating sites.

New:

Attract links from high Domain Relevance sites.

 

In 2022, we finally write like humans. For humans. ❤️

What would you add? 🙂

Conclusion

Doing SEO is not a matter of a single day, it requires a diagnosis, application, monitoring, and updating. Looking for a professional is the right way, only this one can make your business take off on the web. An easy navigation page, which offers a good experience, is one of the goals when applying these techniques.

An expert will work based on proper planning, using White Hat. Another fundamental aspect is that it will always be kept up to date with changes in search engine algorithms. SEO can mean trust, credibility, and web optimization, which translates into profitability and sustained growth. A Google search can be the first step toward a healthy lead list.

If you are a website owner, you can get the clients you want and more sales. What do you need? Reputation, visibility, achieving a zero position, all this translates into the success of your business. From a website dedicated to daily baseball news to e-commerce, every niche can benefit from applying it.

Having an SEO expert at your disposal is just as valuable as finding that baseball card missing in other words, a treasure for those who need to boost their business.

SEO Marketing, concluded, Let’s do SEO with purpose and ethics, always thinking about the client and their needs. Keep in mind, that SEO is a digital marketing tool.

Sincerely.

Shola Emmanuel.

In Other Terms

SEO marketing 2023, according to Forbes and SBS marketing solutions: Improve your organization’s search performance with this comprehensive SEO marketing guide, from choosing the right keywords to on-page optimization and more.

SEO marketing is a term that you might hear a lot about as you develop a web presence. You want people to find your website with its products and services but this doesn’t just happen. You have to work at building a site that is liked by the search engines. But how you do this is no easy task and you can test many strategies before you implement the SEO marketing strategy that works for you. This article will review what SEO marketing is, how it works and what you can do to win at the SEO game.

What Is SEO Marketing?

The term SEO stands for search engine optimization. When you type something into Google, you get a series of results that are relevant to your search. These are called search engine results pages or SERPs. The goal of SEO marketing is to be in the top three, if not the top, SERPs. This means that Google feels that you have the best content to answer the question in the search query, which in turn results in successful SEO marketing.

In short, the goal of SEO marketing is to utilize strategies that tell Google that your content has the best answers for popular search questions. When people go to Google, they want answers. An effective SEO marketing strategy helps the search engine see that your content is the most informative and thus the best. This means that Google will then highlight your work by putting it at the top of search results or using snippets in the “People also ask” (PAA) sections on a SERP. If you want to be seen, an effective SEO marketing campaign lets Google recognize your content to then highlight it to those making Google queries.

Why Is SEO Marketing Important?

The bottom line is that SEO marketing is important because it makes your content visible. By being visible, people learn and trust your brand. This improves your ability to sell your products and services because you have built trust by making your brand a top result. Since the goal of SEO marketing is to get people to click onto your website, you’re getting more visibility to your company when you have effective SEO campaigns.

Here are some key benefits of an SEO marketing campaign:

  • It is a low-cost way to get eyes to your business’s website
  • When done right, it delivers a great return on investment
  • SEO research provides actionable data that you can use in developing or updating content
  • Winning in the SERPs helps you build credibility and trust with your audience
  • It attracts relevant users because people are finding you after entering in a specific search term or question

Remember that the goal of SEO marketing is to win SERPs. You want to be the top listing because that is the listing the searchers will most likely click on. You at least want to be on the first page because people may click on several sites in the SERPs but they don’t often go to the second or third page to check on more results. They usually find what they’re looking for on the first SERP. This is why you want your SEO to be effective.

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