If we talk about the types of SEO, we can say that it exists on-page, off-page, and local. Each one has its own functions, nature, objectives, and particularities. The first refers to the actions that are taken within the web. In this way, some of them are researching keywords and creating a structure with tags H1, H2, H3, and H4. Also, it’s essential to have a good loading speed and optimize the web address.
Do not forget the domain. An interesting fact is that you can investigate a domain name’s availability via the search console. Technical SEO is also essential for your page to function properly. It allows a correct marking of structured data read by crawlers.
From the above, it follows that your website needs to achieve a snippet or a better CTR. Optimizing the internal structure allows it to be efficient, indexable, and fast. If you want to get a rich snippet, you can use a rich results test in Google Central. What elements should you optimize with technical SEO? The XML sitemap file, or document where the information of your site is described, which includes its pages, videos, etc., should be optimized. This makes indexing easier, and you will be more likely to get a good ranking.
Additionally, you can configure robots.txt files to prevent bots from accessing script files or other data. This is a great help when you have problems appearing in search engines, directories, or the root of your site. Also, consider loading speed, mobile, responsiveness, and the use of AMPs.For its part, off-page SEO includes strategies such as link building or getting links. Likewise, the term refers to video marketing, guest blogging, using infographics, and networking.
It is important to expand a bit on backlinks given how the rules have changed. Gone are the years of super anchor text. Now, you need quality links, coming from sites and domains, naturally integrated into the text. In this regard, Link Bait is one of the most efficient because they generate blacklinks almost organically. A good idea is to create interactive content. Other techniques are guest posts or posting as a guest on a blog to mention your brand.
With a physical store, local SEO is essential. If you have doubts, here are some facts: 97% of people search for stores or premises on their mobile devices. Consequently, businesses such as restaurants, medical services, and freelancers will benefit greatly from this type of positioning technique. When someone performs a local search, the Google algorithm prioritizes results by region. It calculates results by where the user is or what they type in the search bar in Google. Consequently, you will be able to appear on the page of search results that include a location.
Your potential clients do not need to enter the web to see important details. Photo, address, description, map, and ranking are some features available. To do this, local keywords and Google My Business are used to register to appear in the local park. Also, with more details or reviews, you will have a better positioning.