As a digital marketer, I had the pleasure of working with a family practice in Lawrenceville, Georgia. The client had a specific goal of increasing their online presence and attracting new patients to their practice.
To achieve this goal, my team and I performed a range of digital marketing services including SEO, PPC, social media marketing, and website optimization.
In terms of SEO, we were able to increase the client’s website traffic by 55% and achieve first-page rankings for 47 relevant keywords. This increase in traffic and visibility helped the client attract more potential patients who were searching for family practice services in their area.
Our PPC campaign also yielded impressive results. We generated over 1,200 clicks and achieved a click-through rate of 6.5%. We also decreased the cost per click by 18%, which helped the client save money while still driving high-quality traffic to their website.
In addition to SEO and PPC, we implemented a social media marketing strategy that helped the client increase their followers by 75%. By posting engaging content and utilizing targeted advertising, we were able to drive more traffic to their website and ultimately increase the number of new patient inquiries.
Finally, we optimized the client’s website to improve its functionality, navigation, and overall user experience. This resulted in a 25% increase in online appointment bookings, making it easier for potential patients to schedule appointments and become new patients.
Overall, our digital marketing efforts resulted in a significant increase in the client’s online visibility, website traffic, and new patient inquiries. We were able to help the Lawrenceville family practice reach their goals and establish a stronger online presence in their community.